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Gabrick

Copywriting: Ricardo  Viloria / Art Direction: Maddie Arnold, Cecilia Gamboa

BARBECUE SAUCE FOR THE FOODIES

Hailing from Austin, Texas, Gabrick Barbecue Sauce Co. and its founder, Mark Gabrick, have introduced three signature barbecue sauces to H-E-B locations statewide. Each of these sauces contain their own identity and a flavor that leaves you wanting more. Mark, a self-proclaimed sauce boss, has been struggling to market his product and build the fanbase he needs to take his brand to the next level. We decided it was time to boss up and bring life to his brand.

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ANOTHER MANIFESTO?

Maybe, but we wanted to blend Mark's story into his brand because we realized how much it meant to him. We paid homage to Gabrick's dues as well as establishing our "Texas Tone" for the brand.

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SOCIAL MEDIA

We previewed our branding and tone for Gabrick with our manifesto, but social media is where it was meant to shine. Combined bold colors and branded copy, we gave Gabrick a thumb-stopping new look. 

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MERCH

Because we couldn't resist swaggin' out our new favorite BBQ sauces.

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THE SAUCE

We enjoyed working with Mark and his brand so much we even wrote him a song.

Lyrics: Chris Johnson (aka Kit Jones), Ricardo Viloria 

Vocals: Chris Johnson (aka Kit Jones)

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