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Cicis Pizza

How do you introduce a 28-inch pizza monstrosity to the world that's so big it's scary?

I wrote scripts and assisted in directing and filming / box, billboard, & social copy / and ideated and helped film/shoot social concepts

We started by designing a kick-ass box

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Sprinkle in some non-traditional traditional stuff

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Piezilla: King of the Pizzas
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Piezilla was seen organically across social channels

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This post was a part of the campaign and ended up being the brand's most successful post on Facebook EVER reaching over 882,000 people and garnering over 25,000 engagements!

(yes, that is me in the back)

And finally, we sent it off to wreak havoc on 

hunger with it's very own monster movie trailer

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BTS + winning an Addy with the team!

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